Huang believes in and practises leadership by example: he is approachable and conducts leadership training personally to pass down his philosophies, beliefs and techniques for success. Success formula in life: Be passionate in what you do…
Strategies for Business Success in the 21st Century:
- Be at the forefront with a differentiating edge
- Get involved in lasting businesses such as wellness and environmental protection.
- Adopt more resilient business approach such as network marketing.
TII: Can you tell us something about yourself and your background?
Mr. Huang: I was born in Cambodia and spent many years in Hong Kong. Now residing in Taiwan, I am happily married with Linda and we have a lovely daughter.
My academic and working basics are in economics and business. I am honored to have received an honorary Doctorate Degree in Economics from the International Graduate College.
Presently, I am the CEO of Sathelyne International Co. Ltd specialising in Bio-tech Aromatherapy and operating under the brand name “Bel’Air”, which means beautiful air in French.
I am also serving as the Honorary Chairman of the Executive Committee for the Aromatherapy Association of Taiwan.
TII: What experience or encounter in your life has influenced you the most?
Mr. Huang: I have experienced serious financial challenges in traditional business due to the effect of general economic downturn.
The impact of change in the general economic environment can have such a great impact that the entire business empire can be wiped out.
For example, some years ago when the Taiwan government initiated the reduction in the use of plastic as part of environment conservation policy, many plastic companies were closed down.
The recent outbreak of SARS has also put many businesses on the verge of closure, especially airline and tour companies. However, if we were to look at network marketing businesses, the corresponding effect is minimal.
My early lessons on the risk of conventional (traditional) business, which prompted me to move into network marketing, have a profound impact on my present achievement.
TII: What are the highlights of your professional life?
Mr. Huang: I have been in business for 20 years with many ups and downs. I have experienced setbacks and turbulences that are beyond my control. However, in the last 8 years in aromatherapy business, I have made tremendous breakthroughs and I am glad to be honored with various awards: -
- R.O.C. Gold Award
- The first excellent enterprise award
- Taiwan’s first award for outstanding entrepreneur in 1998
- Asia Pacific centurion gold award
- The first industry and commerce outstanding model (extraordinary figure) award.
- The royal international peace award by Japan Culture Promotion Association - grand prize
- C.P.I.T. R.O.C. award
TII: What is your personal and professional focus?
Mr. Huang: My focus is in helping people to be successful. I have built a successful business empire, Sathelyne International Co. Ltd., which deals with Bio-tech Aromatherapy (healthcare) via network marketing to help people gain better health with "natural therapy" and provide distributors with a highly rewarding networking business.
TII: What is your philosophy and definition of success?
Mr. Huang: Success is not only based on our own perception but must also be judged from the recognition of other people. That is, you must be recognised as being successful.
With this philosophy, we will not be easily contented and get too proud. In other words, we will not be carried away by just a little result, which may prevent a person from innovating and progressing.
Truly successful people are visionaries, possess global view and self-awareness. When a target is achieved, he/she is able to accept sincere feedback from others, like a true champion.
TII: How do you achieve success?
Mr. Huang: The most important thing is to help people succeed, and then our own success will come about!
Especially in network marketing business, it is impossible to succeed by operating as a super individual. It applies to everyone within the organisation. I respect the effort and sacrifice of every member and I am willing to give everything I can to help them succeed.
Sincerity and tolerance are the attributes that we must possess in order that every member will whole-heartedly devote themselves to the company and progress towards our vision. There is teamwork and we enjoy team success where everyone benefits.
TII: What failure, if any, have you encountered so far and what are some of the lessons that you have learnt from them?
Mr. Huang: In life, there will be setbacks and challenges. Setbacks are not necessarily failures. I have never experienced failure. This is because I can overcome challenges and setbacks, that’s why I have not failed.
Each time I overcome a setback, I become stronger and tougher, moving closer towards success! When I faced critical setbacks in operating conventional business, I ventured into network marketing.
Similary, in network marketing, we face challenges. For example, in 2000 when Sathelyne International Co. Ltd. ( Bel’Air ) made the strategic move towards production and marketing, there were strong objections from those who were too concerned about immediate benefits.
The company faced a major challenge from the split opinions of its own members. However, as the CEO, I did not give up on the Company’s strategy and plan for long-term growth.
Conversely, I am even more focused in making it a reality by establishing a joint-venture with C.L.I.P in France to manufacture essential oils for aromatherapy. It proved to be the correct decision now that we have established ourselves as a premier force in the field of aromatherapy, with production and marketing as one wining business strategy.
TII: Please share with us your personal motto.
Mr. Huang: “Helping others achieve success is the only way to find our own happiness”. Network marketing emphasises on team spirit and teamwork, not individual capability or knowledge, to achieve success. My above motto is the most important spirit for network marketers.
Network marketing is about helping others succeed and consequently achieving multiple growth and total success in the business.
TII: How do you keep so fit and young?
Mr. Huang: Have a positive and proactive life philosophy! Adopt proactivity towards any issue. Do not frequently be worried and put up a sour face, which will affect our health.
In life, there is nothing that cannot be solved. The important difference is how you take it and how you face it. This is a major aspect of health.
In facing problems, adopt a positive approach; then there will not be too much pressure on your body and mind, which will enable you to stay healthy.
Of course, a healthy lifestyle is necessary for best overall health: take nutritious food, exercise regulary, enjoy your passion. I give myself the best environment and nutrients for health, through Bel’Air's Bio-tech Aromatherapy.
Tll: Can you tell us how you establish your business empire?
Mr. Huang: I ventured into the field of beauty products many years ago and managed to build a sizeable business amidst severe competition. However, what I am looking for is a business that can provide me with a differentiating edge. The business with the most potential is one that is pioneer, with unique products, effective marketing strategy and a clear vision. Only then can one achieve outstanding results as a market leader.
To be a lasting business, you then have to continually improve and innovate to stay at the forefront.
Eight years ago, I quit the beauty product business to venture into the virtually untapped, yet long-existent aromatherapy market. My vision is to innovate and set the pace as the market leader as we progress into the next era of aromatherapy.
I started Sathelyne International Co. Ltd., with the Bel’Air brand name. My strategy is to capitalise on the huge air management market, using the network marketing approach which is of unlimited potential.
The Bel’Air business grew tremendously within a span of a few years and established itself as the market leader. At the same time, the aromatherapy business is undergoing tremendous changes with increased competition and ever increasing customer expectations. I understand the need to innovate if we are to stay ahead as the market leader.
Towards this end, we have been continuously improving the technology and quality of the catalytic burner. In 2000, we initiated a strategic partnership with Taiwan’s government medical institutions, such as National Yang Ming University, in order to realise the concept of “aroma healthcare” via various scientific experiments.
In 2001, Bel’Air further established cooperation with bio-tech companies and the association of Taiwan Aromatics. Our research and development bore fruits with the production of first bio-tech essential oils such as bamboo and magnolia.
Via clinical experiment data, Bel’Air has also embarked on quantum medicine and ascertained for itself its ultimate developmental goal of “bio-tech aromatherapy”.
TII: Why did you venture into your present business?
Mr. Huang: The air management business is borderless and a necessity for every one irrespective of age and gender. Businesses concerning health and environment protection have huge markets and it is my vision to build a lasting global business using the network marketing approach.
TII: As a successful entrepreneur, people feel that you are very down-to-earth. What is your philosophy and comment?
Mr. Huang: We must learn about inter-personal skills and build teamwork so as to bring out the best from each team. A team builder (leader) has to understand each team member well. In order to be able to do so, as a leader, you have to be approachable and able to interact well with people, so as to grasp what each and every team member wants and his/her reason for entering the business.
TII: What do you love most about your business?
Mr. Huang: I view my career as everything in my life and I have great passion towards it. To me, career is a life challenge, a test from God to make us grow.
I enjoy taking calculated risks in business and implement strategies based on my logical judgment. Each breakthrough gives me a sense of achievement and fulfilment. I am passionate about it as it makes us grow and create wealth for all. Hence, career is the source of my vitality and I love this career with all I have.
Tll: As the Chairman of the company, why do you have to be involved personally in training?
Mr Huang: I believe in having depth in life. With depth, we can educate downlines and subordinates. A company cannot be always depending on external trainers, as they may not fully understand the company’s philosophy and culture and are hence not able to communicate effectively.
The CEO of the company understands the company best. As such, it is only correct to personally pass down the depth and experiences of this career! This will ensure creation of a true Bel’Air culture that I wish to see.
Tll: Why do you emphasise so much on education and continuous learning?
Mr Huang: To excel in business, we must continuously learn and educate our people to enhance core competencies and competitive advantages.
Education is the lifeline of network marketing. Having distributors without proper education is like roaming around without aim and direction. There will be no systematic team operations.
Therefore, I am very particular about my own learning and coaching of others within the organisation. I expect all leaders to lead by example. In this way, we are communicating and developing the desired company culture and the appropriate marketing approach for distributors.
With this top-down education system, we have developed a marketing team with positive core values.
However, in the education process, there will be certain members who will have negative learning attitudes due to old paradigms and wrong concepts. Our advice to them is to forget the past, face the present and plan for the future. In this way, we will be able to learn, unlearn and relearn.
Tll: What is your vision of the Wellness Industry?
Mr Huang: Wellness or health is something that human beings are constantly seeking for. As such, the wellness industry is an evergreen industry.
Many people put health before everything else. Without health, all other forms of wealth are useless. Healthcare business is still going to be a major trend for future network marketing and aromatherapy is going to play a vital role in this arena in the years to come.
Tll: What is your vision of aromatherapy?
Mr Huang: Aromatherapy is going to be the ultimate and best natural therapy for human beings. The benefits that natural healing provides for the human body are limitless and incomparable. This was what originally motivated me to bring aromatherapy from Europe to Asia. Back then, I saw that environmental pollution was worsening by the day and people’s health was continuously threatened by detrimental air quality. Hence, aromatherapy would be a necessity for humankind and it would definitely create a trend in the market. Indeed, eight years later, aromatherapy has become widely accepted in Asia. Although the mystery surrounding aromatherapy has been unveiled, we still take it as our ultimate goal to search for the various health benefits that aromatherapy can provide. Using bio-tech aromatherapy as a natural therapy for healing yields the best results as it is effective and devoid of side-effects.
It will definitely play a major role in healthcare in the years to come.
Tll: Why are you so confident of the future of Bel’Air?
Mr Huang: Aromatherapy is becoming an essential part of life. Bel’Air is the leader which does intensive research and development to uncover the medical value of aromatherapy. It is the only company that has evolved from conventional aromatherapy and succeeded in the field of bio-tech aromatherapy with its clinical studies.
Traditional aromatherapy with its basic functions like removing odor and relieving stress will not be able to meet the increasing healthcare needs.
Therefore, as a leader in the field, coupled with strong research and development and innovative products, Bel’Air is confident of our future development.
1 comment:
Good words.
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