Bel'Air's Patriotism Soars in the Sound of Music

The success of an enterprise is interlinked with the economic prosperity of a country. Given the good economic environment of Singapore, the Bel’Air Singapore branch office was able to establish its roots in this young island state and had since branched out to various parts of Asia, such that after four years, Bel’Air has become a multi-national company with formidable strength. With grateful remembrance of this, Shiang Series Pte Ltd has been enthusiastically sponsoring Singapore National Day in the recent years. This year, you will see our patriotism elevated to new heights!

9th August, that special day every year where all Singaporeans come together in jubilation, commemorates the persevering and unyielding spirit of our pioneers that has shaped this independent nation we see today. In a climate of care and nurturance given by this young and vibrant Garden City, Bel’Air has matured and inherited the fearless spirit of Singapore’s pioneers. We have boldly spearheaded new territories within a short span of four years and have attained enormous achievements, all propelled by Singapore’s fine economic environment.

So, on 9th August 2004, with passion and reciprocation to our motherland, Bel’Air will join in the high-spirited celebration with the entire country. When the joyful chorus of Singapore’s 39th birthday resonates through the island, signs of Bel’Air’s patriotism will also catch your glance wherever you go.

Remembering the Past

Starting from year 2002, Bel’Air has always sponsored Singapore’s annual spectacle – the Singapore National Day Parade (NDP) – in a spirit of enthusiasm. Following the increases in our company turnover, we have extended our participation year by year. In 2002, we sponsored NDP umbrellas in a gesture of concern for NDP participants. In 2003, friendship bands enhanced our repertoire. At the same time, MRT trains adorned with the NDP theme also carried the Bel’Air logo, showing our close ties with our motherland.

Foothold in the Present

This year, Bel’Air has risen to be the principal sponsor of Singapore’s 39th National Day Parade, sponsoring the production cost of this year’s National Day theme song. Our patriotism can finally take flight and soar in the passionate rhythms!

About one or two months before NDP unveils its magic, spectacular waves of publicity will sweep through Singapore. By then, Bel’Air’s logo will appear via the channels below:

• MTV of National Day theme song
• Video clips around Orchard Road
• Singapore Airlines (SIA) trailer and SIA in-flight channel
• Bus stop advertisements
• Public transport advertisements
• Street banners in the heartlands
• Zo postcards
• NDP tickets
• Inflatable props at the NDP venue
• Funpack (bag pack) and free magazine given to every NDP participant
• NDP show props
• 2004 NDP website

Besides these, Bel’Air’s glory will also unveil itself in the two free pages of advertisement in the NDP commemorative magazine.

Aspirations for the Future

When the National Day theme song resonates throughout the island, it shall be akin to hearing Bel’Air’s heartfelt blessing towards Singapore reverberating in the melodious rhythms. When patriotism fills the air, we would wish Singapore peace, prosperity and progress, moving towards a brighter future together with Singapore. So, if you are passionate about Bel’Air, and love Singapore, do watch out for Bel’Air’s impending island-wide appearance. This is a testimony of our profound respect for the nation as well as proof of our standing!