Building Singapore Together

Bel’Air celebrates the unity of one nation as days draw closer to the National Day Parade 2005. This marks our fourth year as an active advocate of the National Day Parade sponsorship; and our second year as the Principal Sponsor.

THE THEME, ’40 Years of Nation Building’, as quoted by Brigadier General Loh Wai Keong, Chairman of NDP 2005 Executive Committee, aims to ‘pay tribute to the unyielding commitment and determination of elder generations’ who laid the foundations of Modern Singapore. Like any NDP events, it is a moment of gratitude and of fostering hope for a brighter future.

What makes NDP 2005 distinctive is that the parade will be held at the ‘Padang’, meaning ‘field’ in Malay, which is the iconic location where the National Day Parade first took place in 1966. This year’s event promises to deliver visual spectacles that will surpass all its predecessors in grandiosity and vibrancy.

Bel’Air identifies with the National Day Parade because of the shared values of resilience and unity in diversity. Though foreign in establishment, Bel’Air has called Singapore home with members from all walks of life joined together in helping each other grow through times of difficulty. Bel’Air continues to develop in its distributors the entrepreneurial spirit and social responsibilities that are essential to nurture a nation poised for the future. As a successful network marketing company, Bel’Air has earned widespread credibility through its ardent support for charitable causes.

When Bel’Air takes the helm as a Principal Sponsor this year, expect to see our brand flashing across various NDP 2005 campaigns nationwide. Expect media coverage on the sponsors for the various events. Most of all, expect to see Bel’Air as a partner in nation building.

Also, do look out for the Bel’Air brand at the various campaigns below:

1. NDP 2005 website at http://www.ndp.org.sg/which links to our own website in ‘Our Partners’ page

2. NDP 2005 souvenirs

3. NDP 2005 commemorative magazine

4. NDP 2005 TV advertisement

5. NDP 2005 Street Banners throughout the ‘Padang’ and selected locations nationwide

6. Public transport advertisement spaces

7. NDP 2005 Fun Packs and tickets

A handy tip that all Bel’Air distributors should not overlook is the NDP 2005 theme song, which is also sponsored by Bel’Air and will be aired over Channel 5, Channel 8 and Channel U.

The 40 years of independence has been achieved amidst doubts and tribulations, let us not forget the unbridled determination of elder generations and merge them with the passionate dynamism of tomorrow’s leaders. Let us create a Singapore for the future. Our Singapore.